Thursday, 21 February 2008
Haven't they got the message about packaging yet?
Add or View Comments- Thu, 21 Feb 2008
- View More On: Green Experiences
After a year of an exponentially increasing profile for green and environmental issues, it seems most companies are catching up with the 'game'. Leaving aside the issue of whether these companies are doing it for the right reason and whether it really makes a difference, I have just encountered something of an impressive green blunder.
Clearly, size matters
"Colgate Total Professional Weekly Clean is a new and innovative addition to regular toothpaste, therefore we have changed the packaging to demonstrate this." Let's be clear. The 'cassette' style packet is about 15cm x 8cm x 1.5cm. This makes it about the size of a small diary. The tube contains 20ml of toothpaste and is about 8cm x 1.5cm. The packet is stiff cardboard moulded to plastic. It cost (in Sainsbury's) £3.79 which comes to nearly £20 if you bought the equivalent volume of a normal-sized tube (100ml).
