Fair Trade Media Business Unusual

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The four international Fair Trade Associations FLO, IFAT, NEWS and EFTA, published a new book about Fair Trade, its impact, successes and challenges. Business Unusual Successes and Challenges of Fair Trade shows how Fair Trade works in practice, based on the examples of coffee, rice, handicrafts cotton and textiles. It demonstrates the pioneering work of Fair Trade Organisations in developing a truly responsible business model. By showing that fair trading is possible it wants to encourage all businessactors to apply similar principles. It also discusses some lessons from FairTrade for trade policy making, looking behind the reasons for the stalemate in world trade negotiations. Business Unusual addresses important questions, such as*How does Fair Trade concretely benefit poor and marginalized producers?*What is the difference between Fair Trade and other ethical tradinginitiatives?*What is the right balance between business operations and the mission to make trade more fair for all?*How can Fair Trade movement co-operate with multinational companies and still remain critical where necessar usiness Unusual is a reference book for everybody who wants to look behind the scenes of Fair Trade.

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