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Joanna Blythman
2004
An eye opener which reveals the truth about the domination that supermarkets have on the quality of our food. Joanna Blythman delves into 'behind the scenes' story of how our food is sourced and sold. Currently supermarkets have 80% of the UK grocery market. For instance, two of the UK giant baking companies provide two-thirds of the bread eaten in this country, and one company provides a quarter of all the pre-packed sandwiches sold in British supermarkets. Fruit and vegetable wholesalers and growers lament on the supermarkets requirements for right size, colour and shape of produce. Worcester Pearmain apples, which are traditionally pear shaped, were rejected as they were not round enough to fit into their plastic display shelves.
All these 38-ton trucks trawling for merchandise account for 40% of lorry traffic on our roads - doesn't it make sense to buy local?
We can have a say in what we eat, and at the same time help save the plight of our farmers and independent shops. Blythman shows we can change our food shopping habits, which will support this country to be small, local and diverse. So if you are in the least bit interested in what goes on your plate, read this book and understand why it is important to start eating in a healthy way for you, your family and the planet.
382pp
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